成果/Result
- Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract被引量：23收藏
- 作者：Shen, Bin Cheng, Ming He, Renlong Yang, Minglei
- 机构：Donghua Univ;Shanghai Innovat Inst Smart Proc Mfg;East China Univ Sci & Technol
- 来源：ELECTRONIC COMMERCE RESEARCH 2024
- 关键词：Influencer marketing Social media Sales-based contract Participation-based contract
