华东理工大学机构知识库

成果/Result

The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility被引量：8收藏 分享

作者：Du, Weiyu Shen, Xin Durmusoglu, Serdar S. Li, Jinjin

机构：East China Univ Sci & Technol;Kadir Has Univ

来源：EUROPEAN JOURNAL OF INNOVATION MANAGEMENT  2025

关键词：Humor   New product purchase intention   Emotional arousal   Cognitive flexibility