文献类型：期刊文献

英文题名：Multi-segment's reservation price-based pricing approach for information goods

作者：Cheng, Yan[1]

机构：[1] Business School, East China University of Science and Technology, Shanghai, China

年份：2010

外文期刊名：2010 International Conference on Management and Service Science, MASS 2010

收录：EI(收录号：20104813438785)

语种：英文

外文关键词：Fuzzy Cognitive Maps - Fuzzy rules

摘要：The special cost structure makes pricing information goods be a difficult task. How to estimate the reservation price of information goods is the main barrier of optimal pricing. This paper presented a reservation price estimation method based on fuzzy cognitive map, and then an optimal pricing model is built on the basis of multi-segment's reservation price. ? 2010 IEEE.