文献类型：期刊文献

英文题名：Two-phase bundling strategy with limited capacity

作者：Zhou, Ling[1]; Xu, Yanyi[1]

机构：[1] East China University of Science and Technology, No. 130 Meilong Road, Xuhui District, Shanghai, China

年份：2019

起止页码：374

外文期刊名：ACM International Conference Proceeding Series

收录：EI(收录号：20191706817470)

语种：英文

外文关键词：Costs - Electronic commerce

摘要：Bundling, as an effective marketing model, has been gradually applied in all fields since the 1970s. Although there has many researches on bundling, the two-phase bundling strategy is still rare. This study considers a retailer who has a limited capacity of products sells two types of independent products in two periods, which the retailer can choose to sell products separately (pure components, PC) or bundled (pure bundling, PB) in different period. So there are four strategies the retailer can choose, i.e., PC-PC, PB-PB, PC-PB, and PB-PC. The research compares them, and the results show that the best bundling strategy depends on the capacity of two products. ? 2019 Association for Computing Machinery.