文献类型：期刊文献

英文题名：A Comparative Study of Servicescape in the Mobile Internet Era – Taking Carrefour and Hema Fresh Store as Examples

作者：Tan, Ruiguang[1]; Liu, Jiayi[2]

机构：[1] School of Art Design and Media, East China University of Science and Technology, M. BOX 286, No. 130, Meilong Road, Xuhui District, Shanghai, 200237, China; [2] College of Fashion and Design, Donghua University, No. 1882, West Yanan Road, Shanghai, 200051, China

年份：2019

卷号：1034

起止页码：146

外文期刊名：Communications in Computer and Information Science

收录：EI(收录号：20193107244159)

语种：英文

外文关键词：Behavioral research - Sales

摘要：The servicescape strategy in the mobile Internet environment has created new opportunities for enterprise operation. Through comparative studies of two enterprises—Carrefour and Hema Fresh Store, the paper explored the impacts of scene technologies and servicescape construction to customer experience under the mobile internet environment. The study is developed through the aspects of servicescape dimension, customer sensory perception and behavior intention. The results showed that the connotation of physical dimension, perceptional dimension, social dimension of servicescape have been extended under the applied of context technologies. With the help more sensory perceptions of customers, and then impact customers’ psychological and behavioral intentions, thus enable enterprises to achieve better market performance. ? Springer Nature Switzerland AG 2019.