文献类型：期刊文献

中文题名：连锁便利店商圈特性的实证研究

英文题名：An Empirical Research on the Features of Trade Area of Chain Convenience Store

作者：侯丽敏[1];郭毅[1]

机构：[1]华东理工大学工商经济学院,上海200237

年份：2004

卷号：6

期号：4

起止页码：16

中文期刊名：上海财经大学学报

外文期刊名：Journal of Shanghai University of Finance and Economics

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：连锁便利店;零售业;中国;实证分析;商圈特性;选址决策;商业业态;经营业绩

外文关键词：chain convenience store; trade area; location

摘要：　决定零售店经营成败的三个关键因素是"选址、选址还是选址",因此,在中国最有发展前景的零售业态连锁便利店快速发展的今天,研究其商圈特性并为科学选址提供依据具有重要的现实意义和理论意义。本文通过对连锁便利店的商圈特性的研究,提炼出对便利店经营有重要影响作用的店址因素,包括通行量、商圈类型、商圈竞争程度、消费能力、可视性、动线性等,并利用定性、定量等研究方法分析上述因素对便利店经营业绩的影响,初步得出一些有益的结论。
'Location, location and also location' are the three crucial factors for successful operation of retailing stores. With the rapid development of chain convenience store—— the most prospective retailing trade, it is of great realistic and theoretical importance to study the characteristics of trade area and provide evidences for scientific location-making. Based on analysis of trade area characteristics, the paper summarizes the following important considerations for convenience store operation: the passer-by volume, type of trade area, competition in the trade area, consumption capacity, visibility and route available. It also analyses the impact of the above factors on the operation performance of convenience store by employing the qualitative and quantitative methods and makes some helpful conclusions.