文献类型：期刊文献

英文题名：Religious and social narratives and crowdfunding success

作者：Rama, Ali[1,2];Jiang, Chunxia[2];Johan, Sofia[2,3];Liu, Hong[4];Mai, Yong[5]

机构：[1]Syarif Hidayatullah State Islamic Univ Jakarta, Fac Econ & Business, Jakarta, Indonesia;[2]Univ Aberdeen, Business Sch, Aberdeen, Scotland;[3]Florida Atlantic Univ, Boca Raton, FL 33431 USA;[4]Loughborough Univ, Sch Business & Econ, Loughborough, Leics, England;[5]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China

年份：2022

卷号：80

外文期刊名：JOURNAL OF INTERNATIONAL FINANCIAL MARKETS INSTITUTIONS & MONEY

收录：;WOS:【SSCI(收录号:WOS:000873989700002)】；

语种：英文

外文关键词：Crowdfunding; Religiosity; Linguistic narrative; Moral foundation

摘要：In this study, we explore how the religiosity and social orientation affects crowdfunding success through the lens of the moral foundation theory. Using a sample of 17,000 crowdfunding cam-paigns from 91 countries hosted on the LaunchGood platform over the period 2013-2020, we find that narratives expressing religious identity and social orientation increase individual contribu-tion, attract more crowdfunders, and increase the probability of achieving fundraising goals. We also find that this positive effect is conditional to societal cultural characteristics - stronger in individualistic, masculine, long-term oriented, and indulgent societies, but weaker in high power -distance and uncertainty avoiding societies. Our findings provide new evidence for the impor-tance of religiosity in influencing crowdfunding behavior.