文献类型：期刊文献

中文题名：消费升级背景下文化创意产品的经济价值与产业发展之路

英文题名：THE ECONOMIC VALUE OF CULTURAL AND CREATIVE PRODUCTS AND THE ROAD OF INDUSTRIAL DEVELOPMENT UNDER THE BACKGROUND OF CONSUMPTION UPGRADING

作者：何宇瑶[1];徐力[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2019

卷号：32

期号：21

起止页码：51

中文期刊名：设计

外文期刊名：Design

语种：中文

中文关键词：文化创意产品;IP;经济价值;产业发展

外文关键词：Cultural and creative products;IP;Economic value;Industrial development

摘要：近年来文化创意产业发展迅猛,本文旨在研究消费升级背景下,文创产品的潜在经济价值以及未来的产业发展路径。本篇论文采用案例研究法和归纳法,分析了文化创意产业的性质特点以及文化创意产业发展的动因。总结出文创设计思维方法。该方法指明了我国制造产业升级和城市转型的方向所在。
In recent years,the cultural and creative industries have developed rapidly.This paper aims to study the potential economic value of cultural and creative products and the industrial development path in the future under the background of consumption upgrading.This paper uses the case study method and the induction method to analyze the nature of the cultural and creative industries and the motivation for the development of the cultural and creative industries.This paper summarizes the cultural and creative product design thinking methods.This method points out the direction of China's manufacturing industry upgrading and urban transformation.