文献类型：期刊文献

中文题名：产品伤害危机模糊情境下危机响应调节匹配对宽恕的影响

英文题名：The Impact of Corporate Crisis Response Regulatory Fit on Forgiveness under Ambiguous Product Harm Crisis

作者：任金中[1];景奉杰[2]

机构：[1]贵州财经大学工商管理学院;[2]华东理工大学商学院

年份：2015

卷号：12

期号：4

起止页码：583

中文期刊名：管理学报

外文期刊名：Chinese Journal of Management

收录：人大复印报刊资料;CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI2014_2016】；

基金：国家自然科学基金资助项目(70972018);2014年度贵州财经大学引进人才科研资助项目

语种：中文

中文关键词：产品伤害危机响应;调节匹配;调节导向;信任;宽恕

外文关键词：product harm crisis response; regulatory fit; regulatory focus; trust; forgiveness

摘要：通过整合危机响应、框架效应、调节导向、信任和宽恕等概念,形成产品伤害危机模糊情境下危机响应调节匹配对消费者宽恕影响的概念框架。采用实验方法,以虚拟的饮料和轿车伤害危机为想象场景,运用结构方程模型、回归分析及方差分析等对数据进行分析评价。结果表明:1主动危机响应正向影响宽恕;2危机响应调节匹配正向影响信任和宽恕,且调节导向在危机响应信息呈现方式与信任及宽恕关系间调节效应显著;3信任正向影响宽恕,且信任部分中介危机响应调节匹配对宽恕的影响。
By integrating the concepts of crisis response, framing effect, regulatory focus, trust and forgiveness etc. , this study proposes a conceptual framework examining the impact of regulatory fit on consumer forgiveness under ambiguous product harm crises. Laboratory experiment was con- ducted in this study. Three experimental studies were conducted under two imaginary scenarios （bev- erage and automobile） of fictitious product harm crises. The results of SEM, regression analysis and ANOVA etc. indicate that proactive corporate response positively affects forgiveness. And the posi- tive impact of regulatory fit on trust and forgiveness is statistically significant. Regulatory focus mod erates the relationship between types of message presentation of crisis response and trust, forgiveness. Trust positively affects forgiveness and also mediates the impact of regulatory fit on forgiveness partially.