文献类型：期刊文献

英文题名：Describing and testing gender as moderator: illustrated substantively with a hypothesized relation between image, satisfaction, and behavioural intentions

作者：Li, Jun (Justin)[1];Yang, Yan (Belle)[2]

机构：[1]Univ Macau, Fac Business Adm, Av Padre Tomas Pereira Taipa, Macau, Peoples R China;[2]East China Univ Sci & Technol, Sch Sports Sci & Engn, Shanghai, Peoples R China

年份：2015

卷号：26

期号：2

起止页码：258

外文期刊名：ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH

收录：WOS:【ESCI(收录号:WOS:000212455400007)】；

语种：英文

外文关键词：destination image; satisfaction; behavioural intentions; moderator effect; measurement invariance test

摘要：For a long time, a significant amount of attention has been placed on visitors' experience and satisfaction in the field of tourism. This article attempts to identify a moderating effect on the relations between visitor satisfaction, behavioural intentions, and destination image. This article conducts a causal analysis to explore whether the demographic factor of gender can lead to differences in the relationships between destination image, visitor satisfaction, and behavioural intentions. It concludes that visitor gender does not affect these relationships. In addition, the extent of the potential influence of gender on these issues is analysed and discussed in terms of both its theoretical and practical aspects.