文献类型：期刊文献

中文题名：赓续红色血脉:红色文化烙印与个人慈善捐赠

英文题名：Sustain the red legacy:Imprinting of red cultural and individual charitable donation

作者：蒋志强[1];崔岩[1];王莉[2];周炜星[1]

机构：[1]华东理工大学商学院,上海200237;[2]华东理工大学国际卓越工程师学院,上海200237

年份：2023

卷号：43

期号：11

起止页码：3129

中文期刊名：系统工程理论与实践

外文期刊名：Systems Engineering-Theory & Practice

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;EI(收录号：20234915188661);Scopus;北大核心:【北大核心2020】；CSSCI:【CSSCI2023_2024】；CSCD:【CSCD2023_2024】；

基金：国家自然科学基金(72171084,91746108)。

语种：中文

中文关键词：红色文化烙印;捐赠型众筹;革命老区;军人事迹;红色属性

外文关键词：imprinting of red culture;donation-based crowdfunding;old revolutionary base areas;military experience;red characteristics

摘要：红色文化是中国共产党领导人民在革命、建设和改革进程中,所创造和积累的具备中国特色的先进文化和精神财富.那么,蕴含无私奉献、团结互助等精神的红色文化是否可以激发和促进个人的捐赠行为?本文利用53026个医疗众筹项目共68232709条医疗众筹捐款记录数据,探究红色文化烙印对个人慈善捐赠的影响机制.研究发现:革命老区是培育红色文化的摇篮,老区人民所传承的红色基因能够促进公众慈善捐赠;求助项目中讲述的军人事迹可以唤醒红色文化,提高筹款金额;蕴含红色属性的个体积极践行红色文化,表现出较高的慈善捐赠意愿.在作用机制方面,革命老区发挥了宣传红色文化资源和传承红色基因的作用,有助于提高人们对红色文化的关注度,从而促进公益慈善捐赠.红色节日激活红色文化烙印,吸引更多人参与和关注慈善捐赠.进一步研究发现,优抚政策会强化红色文化烙印对总支持人数的积极影响.具备红色属性的个体面对亲友和陌生人,都表现出较高的捐赠水平.本文提供了独特的研究视角,揭示了文化因素对个人慈善捐赠的影响,对倡导社会主义核心价值观、促进公众慈善事业发展具有重要的理论和实践意义.
Red culture refers to the red legacies and red spirit that have emerged in the revolution,construction,and reformation of China under the leadership of the Communist Party of China(CPC).However,it is still unclear whether the red culture containing the spirits of altruistic dedication and mutual assistance could inspire and promote individual charitable donations.In this paper,we investigate the influence of red culture imprinting on individual donations with a unique data set of 68232709 donating records from 53026 medical crowdfunding projects.It is found that the red culture,which is cultivated in the old revolutionary base areas,has a positive effect on public charitable giving. The military information in project descriptions can improvecampaign fundraising by invoking the imprinting of the red culture. Crowdfunding backers whoare party members or have military experience show a high level of willingness and donationamounts. In terms of mechanisms, the revolutionary old areas actively publicize red cultural resourcesand inherit red genes. This pivotal role effectively enhances public attention towards redculture, thereby stimulating increased public engagement in charitable giving. Additionally, thecommemoration of the CPC Founding Day activates the imprinting effect of red culture, therebyincreasing people’s participation and awareness of charitable giving. Furthermore, national policiesalso play a crucial role in enhancing these positive effects. Importantly, individuals with redcharacteristics exhibit high levels of charitable contributions, regardless of their familiarity orunfamiliarity with the recipients. Our findings not only add to our understanding of the culturaldeterminants of charitable giving, but also highlight the potential application of encouraging coresocialist values and promoting the development of public philanthropy.