文献类型：期刊文献

英文题名：Study of e-commerce sites customer segmentation based on comprehensive model

作者：Ma, Haiying[1]

机构：[1] Department of Management Science and Engineering, East China University of Science and Technology, Shanghai, China

年份：2011

卷号：282-283

起止页码：579

外文期刊名：Advanced Materials Research

收录：EI(收录号：20113014168947)

语种：英文

外文关键词：Sales - Decision trees - Websites - Electronic commerce

摘要：Nowadays, with the rapid development of technology and the rapid popularization of Internet applications, many Chinese businesses are attracted by huge profits and market space of e-commerce, beginning to join the area of e-commerce. How to keep effective customer, attract more members of the e-commerce website and expand the market effectively, is the problem that all the managers most concerned about. Through studying and comparing common customer segmentation models, this article is proposing a integrated model that combines the techniques of generalized association rules and decision tree. This model is used for customer segmentation for e-commerce websites. It can help managers understand customers, develop markets, and support decision-making. ? (2011) Trans Tech Publications.