文献类型：会议论文

英文题名：On the Strategies of Visual Design and Competition of Chinese Tableware Brands

作者：Liu, Miao[1];Wang, Chenyue[1]

机构：[1]East China Univ Sci & Technol, Sch Art Design & Media, Shanghai, Peoples R China

会议论文集：12th International Symposium on Visual Information Communication and Interaction (VINCI)

会议日期：SEP 20-22, 2019

会议地点：Shanghai, PEOPLES R CHINA

语种：英文

外文关键词：Visual Design; Tableware Design; Competition Strategies

摘要：As China promotes the continuous process of opening-up and expands its influence, people around the world now accept and recognize Chinese culture. An increasing number of foreign products and brands enrich the life of Chinese people, and Chinese brands and products are also expected to shine brilliantly on the world stage and tap into the world market, so as to grace the world with their unique charm. Based on the tableware designed by Chinese original brands, this paper analyzes patterns, market and existing products of current tableware, provides design and competition strategies for Chinese tableware brands by taking the example of tableware pattern design.