文献类型：期刊文献

中文题名：上海品牌衰落的原因与再崛起对策

英文题名：Reason of Decline of Shanghai Brand and Countermeasures for Its Re-rising

作者：杨明刚[1]

机构：[1]华东理工大学品牌研究所

年份：2006

期号：10

起止页码：32

中文期刊名：社会科学

外文期刊名：Journal of Social Sciences

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2004】；社科基金资助期刊;CSSCI:【CSSCI2006_2007】；

语种：中文

中文关键词：上海品牌;衰弱原因;再崛起思路;措施及建议

外文关键词：Shanghai Brands; Reason of Decline; Methods For Re-rising; Measures and Suggestions;

摘要：在推进实施上海品牌战略过程中,深析上海老品牌衰落原因与再崛起可能,以及加快自主品牌培育和发展的对策,颇值关注与省思。本文在专题调研与文献研究的基础上,深层次分析了上海品牌衰落的原因,提出了振兴和复苏老品牌的推进思路及现阶段可采取的操作策略。
In the process of implementing Shanghai brands strategy,it is necessary to analyze the reason of the decline of old Shanghai brands,the possibility of re-rising and the countermeasures of cultivating and developing independent brands.After professional research and literature studies,this article analyzed the reason of the decline of Shanghai brands,and proposed the methods for reviving old brands and some feasible measures in current stage.