文献类型：期刊文献

中文题名：基于视知觉原理对动物图形标志设计手法的研究

英文题名：RESEARCH ON THE DESIGN METHOD OF ANIMAL GRAPHIC LOGO BASED ON THE PRINCIPLE OF VISUAL PERCEPTION

作者：汪军[1];陈萌萌[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2021

卷号：34

期号：1

起止页码：154

中文期刊名：设计

外文期刊名：Design

基金：国家社会科学基金资助(项目号:19BJY063);华东理工大学2020年教学改革项目资助。

语种：中文

中文关键词：视知觉原理;动物图形标志;标志意义;垂直投影法;网格系统

外文关键词：Visual perception principle;Animal graphic logo;Symbol meaning;Vertical projection method;Grid system

摘要：视知觉原理的运用可以帮助标志进行信息的高效传达,本文结合阿恩海姆的视知觉原理,探索出符合视知觉规律的标志设计手法和设计过程。通过实践案例和原理分析,将设计过程分为:确定标志设计定位中意义的表达—运用垂直投影法进行简约化表达—基于网格系统的秩序性和视觉信息的传达进行细节优化。基于视知觉原理得出一个融合垂直投影法和网格系统的设计方法与流程。为设计师和企业提供一个可供选择的设计思路。
The application of the principle of visual perception can help the efficient transmission of the information of the logo.Combining with Arnhem’s principle of visual perception,this paper explores the logo design technique and design process that conform to the law of visual perception.Through the practice case and the principle analysis,this paper divides the design process into:determine the expression of meaning in logo design positioning;The vertical projection method is used to simplify the expression;optimize the details based on the order of grid system and the transmission of visual information.Based on the principle of visual perception,a design method and design flow combining vertical projection method and grid system.