文献类型：期刊文献

英文题名：Research on product color design under the cognition of brand image

作者：Zhang, Xin-xin[1]; Yang, Ming-gang[1]; Wu, Xin-ying[1]

机构：[1] School of Art, Design and Media, East China University of Science and Technology, M. Box 286 NO. 130, Meilong Road, Xuhui District, Shanghai, 200237, China

年份：2019

卷号：903

起止页码：130

外文期刊名：Advances in Intelligent Systems and Computing

收录：EI(收录号：20190306384343)

语种：英文

外文关键词：Product design

摘要：As one of the paramount visual features in a product system, color conveys not only a visual sense of beauty but also the physical and psychological needs of the human beings. In the design process, the in-depth study of color elements can effectively use the emotional power to increase the competitiveness of products in the market. Focusing on this, the product color brand image is excavated and the related color design elements are extracted by applying the technical methods of Kansei Engineering. At last, taking the color image study of a car as an example to verify the research idea of this examine. ? 2019, Springer Nature Switzerland AG.