文献类型：期刊文献

英文题名：On the strategies of visual design and competition of Chinese tableware brands

作者：Liu, Miao[1]; Wang, Chenyue[1]

机构：[1] School of Art Design and Media, East China University of Science and Technology, Shanghai, China

年份：2019

外文期刊名：ACM International Conference Proceeding Series

收录：EI(收录号：20195207918459)

语种：英文

外文关键词：International trade - Electronic commerce - Product design

摘要：As China promotes the continuous process of opening-up and expands its influence, people around the world now accept and recognize Chinese culture. An increasing number of foreign products and brands enrich the life of Chinese people, and Chinese brands and products are also expected to shine brilliantly on the world stage and tap into the world market, so as to grace the world with their unique charm. Based on the tableware designed by Chinese original brands, this paper analyzes patterns, market and existing products of current tableware, provides design and competition strategies for Chinese tableware brands by taking the example of tableware pattern design. ? 2019 Association for Computing Machinery.