文献类型：期刊文献

中文题名：情感差异化对手机设计的影响

英文题名：Emotional Difference to the Impact of Cell Phone Design

作者：王新燕[1];许懋琦[1];范大伟[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2007

期号：11X

起止页码：146

中文期刊名：艺术与设计（理论版）

外文期刊名：Art and Design

语种：中文

中文关键词：手机造型;情感差异化;感性工学;产品语意差异分析法

外文关键词：Cell phone design, Emotional, KANSEI engineering, semantic differential method

摘要：在这个手机与消费者关系日益密切的大环境下,手机的设计已经不能够只单纯地停留在表面或者硬件上,还必须要与消费者建立一种人机融合的亲密关系,满足他们的情感诉求,从而走在市场发展的前端,获得市场的拥戴。本文试图通过感性工学的方法分析消费者对于手机造型设计的情感需求,以满足情感差异化日益加大情况下的消费者的不同需求,同时为手机业设计并生产出符合不同消费者情感需求的产品提供依据。
Today, cell phones and consumers becomes closer and closer, in order to take the first part of the market and win the market, the design of cell phones cannot just only stop at the surface or hardware,but also ask for a close integration of man-machine relationship and meeting their emotional appeals. This paper attempts to find out the consumers’ emotional needs in cell phones design through semantic differential method (SD), in order to meet the differential needs of the consumers in emotional differential background, and also tries to provide basis for designing and producing more products that meets different kinds of consumers.