文献类型：期刊文献

英文题名：Customer's adoption decision analysis of mobile banking service

作者：Li, Ying[1]; Zhang, Can[1]

机构：[1] Business School, East China University of Science and Technology, Shanghai, China

年份：2010

外文期刊名：2010 International Conference on Management and Service Science, MASS 2010

收录：EI(收录号：20104813438799)

语种：英文

摘要：Being Convenient and low-paid, mobile banking financial services based on WAP, SMS or 3G are more and more popular. According to TAM, the reason why bank customers have intention to accept mobile banking financial services were explored from five aspects, perceived usefulness, perceived ease of use, perceived usability, consume concept and consumer experience. The effects of these factors on the intention to using mobile banking financial services were studied by SEM. ? 2010 IEEE.