文献类型：期刊文献

英文题名：Omni-channel strategies for fresh produce with extra losses in-store

作者：Song, Yang[1];Fan, Tijun[1];Tang, Yuewu[1];Xu, Chang[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

年份：2021

卷号：148

外文期刊名：TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW

收录：;EI(收录号：20233314528531);WOS:【SSCI(收录号:WOS:000694858700003)，SCI-EXPANDED(收录号:WOS:000694858700003)】；

基金：The work is supported by National Natural Science Foundation of China (72032001, 71972071) and The Fundamental Research Funds for the Central Universities.

语种：英文

外文关键词：Fresh produce; Omni-channel; Buy-online-deliver-to-home (BODH); Buy-online-and-pick-up-in-store (BOPS)

摘要：Omni-channel retailing has become increasingly popular among retailers. Thus, whether it is profitable to implement omni-channel operations is regarded as an important question for retailers. In this paper, omni-channel strategies for a fresh produce retailer is investigated in consideration of both fresh produce losses (natural losses and extra losses in-store) and customer types (traditional and online). We analyse the effectiveness of the omni-channel operation by comparing the equilibrium profits and consumer surpluses of three cases: store channel only, buy-online-deliver-to-home (BODH), and buy online pick up in store (BOPS). The results show that omni-channel operation will be profitable and more effective when selling fresh produce with a higher loss rate. When the proportion of online customers is higher, omni-channel operation not only improves the retailer's profits but also increases the consumer surplus. In addition, the BOPS mode can be more profitable than the BODH mode when the cost for home delivery is relatively high, and interestingly, the advantage of the BOPS mode will be smaller with a lower extra loss rate in-store.