文献类型：期刊文献

英文题名：Impact of material vs. experiential purchase types on happiness: The moderating role of self-discrepancy

作者：Yu, Ying[1];Jing, Fengjie[2];Su, Chen Ting[3];Zhou, Nan[3];Nguyen, Bang[2]

机构：[1]Huazhong Agr Univ, Coll Econ & Management, Wuhan, Peoples R China;[2]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China;[3]City Univ Hong Kong, Coll Business, Kowloon, Hong Kong, Peoples R China

年份：2016

卷号：15

期号：6

起止页码：571

外文期刊名：JOURNAL OF CONSUMER BEHAVIOUR

收录：;WOS:【SSCI(收录号:WOS:000388935800008)】；

基金：This research was funded by National Natural Science Foundation of China (Grant No. 71302160) and Fundamental Research Funds for the Central Universities (222201422009).

语种：英文

摘要：Most literature suggests that consumers are happier when they spend their money on experience, rather than material purchases, on the premise that consumers may evaluate material possessions largely on the basis of their functional utility and ability to fulfill basic human needs; experiential consumption reportedly fulfills mainly psychological needs. The present research addresses material purchases that fulfill not only functional but also psychological needs (e.g., status purchase). The results reveal that consumers with high self-discrepancy are more apt to derive happiness from material status purchases than those with low self-discrepancy (Experiments 1 and 2); this effect is mediated by the motives for goal pursuit (Experiment 3), as triggered by the desire to narrow the gap between the actual self and an ideal self. Copyright (C) 2016 John Wiley & Sons, Ltd.