文献类型：期刊文献

中文题名：欧美体育城市的评价指标体系探讨

英文题名：The Study on the Indicator System for Evaluating Sports Cities in the Occident

作者：陈林华[1];薛南[1];王跃[1]

机构：[1]华东理工大学体育经济理论研究所,上海200237

年份：2011

卷号：32

期号：2

起止页码：18

中文期刊名：体育与科学

外文期刊名：Sports & Science

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2008】；社科基金资助期刊;CSSCI:【CSSCI2010_2011】；

语种：中文

中文关键词：体育城市;城市营销;评价体系

外文关键词：sports cities; city marketing; evaluation system

摘要：利用文献检索法和案例分析法,对欧美体育城市评价指标体系进行了详尽的研究和分析,在四大国际体育城市案例分析的基础上,提出了欧美评价体系的特征和异同点,并藉此分析了评价体系对我国体育城市创建的启示,结合城市营销理论提出了我国城市体育行销的五点建议。
By using the method of literature research and case analysis,this paper tries to research and analysis details on the indicator system for evaluating sports cities in the occident.Based on the cases about 4 major international sports cities,the result shows the characteristics,similaries and differences about this system.Meanwhile,it analyzes the effect about how to build national sports cities taken by the evaluation system.Combined with theory of city marketing,five advices were brought out to improve national sports cities marketing in this paper.