文献类型：期刊文献

中文题名：数字经济驱动体育产业供需动态平衡的理论逻辑与纾解之道

英文题名：The Theoretical Logic and Relief Strategies for the Impact of the Digital Economy on Supply and Demand Dynamics in the Sports Industry

作者：程宇飞[1];李荣日[2]

机构：[1]东北师范大学体育学院,吉林长春130024;[2]华东理工大学体育经济理论研究所,上海200237

年份：2023

卷号：43

期号：8

起止页码：14

中文期刊名：体育科学

外文期刊名：China Sport Science

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;社科基金资助期刊;北大核心:【北大核心2020】；CSSCI:【CSSCI2023_2024】；

基金：国家社会科学基金一般项目(22BTY025)。

语种：中文

中文关键词：数字经济;体育产业;供需动态平衡;纾解之道

外文关键词：digital economy;sports industry;supply and demand dynamics;relief strategies

摘要：数字经济是助力体育产业形成更高水平供需动态平衡,加快推动体育产业高质量发展的重要引擎。采用文献资料调研、逻辑分析等研究方法,基于数字经济驱动体育产业供需动态平衡的理论逻辑,系统揭示数字经济创新助力体育产业形成更高水平供需动态平衡的作用机制,全面审思数字经济驱动体育产业供需动态平衡的困境,并据此提出纾解之道,即以系统观念统筹推进数字经济发展,多措并举持续释放数字化转型价值与效益;加强关键核心技术攻坚和自主创新,健全极具韧性的数字化转型服务生态系统;提升数据采集精度和数据利用效能,有效识别和精准刻画体育用户的需求画像;健全体育产业数字化人才培养机制,激发数字化技术人才创新活力和内生动力。
The digital economy plays a crucial role as a driving force in achieving a higher level of equilibrium between supply and demand dynamics in the sports industry,thereby expediting its high-quality development.Employing research methods such as literature analysis and logical reasoning,this study,based on the theoretical framework of the digital economy’s impact on the supply and demand dynamics in the sports industry,systematically uncovers the mechanisms through which digital economic innovation contributes to elevating the balance of supply and demand.The study also critically examines the challenges faced in achieving this balance and proposes relief strategies.These strategies include adopting a holistic perspective to promote digital economic development,implementing a comprehensive set of measures to continuously unlock the value and benefits of digital transformation,fortifying efforts in conquering critical core technologies and fostering independent innovation,establishing a robust digital service ecosystem,enhancing the accuracy of data acquisition and the efficiency of data utilization,effectively identifying the demands of sports consumers and conducting consumer profiling,and strengthening the mechanism for cultivating digital talent within the sports industry to ignite innovation and intrinsic motivation among digital technology professionals.