详细信息

生鲜品定价与物流集配联合决策研究    

Joint Decisions of Pricing and Shipment Consolidation for Fresh Product

文献类型:期刊文献

中文题名:生鲜品定价与物流集配联合决策研究

英文题名:Joint Decisions of Pricing and Shipment Consolidation for Fresh Product

作者:陈靖[1];吴一帆[2]

机构:[1]上海外国语大学国际工商管理学院;[2]华东理工大学商学院,上海市200237

年份:2020

期号:4

起止页码:602

中文期刊名:管理学报

外文期刊名:Chinese Journal of Management

收录:CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】;CSSCI:【CSSCI2019_2020】;

基金:国家自然科学基金资助项目(71702106,71471062,71431004);教育部人文社会科学研究青年基金资助项目(17YJC630010);上海市浦江人才计划资助项目(17PJC087,17JPC023)

语种:中文

中文关键词:生鲜产品;定价决策;物流集配决策;固定补货到达水平

外文关键词:fresh product;pricing decision;shipment consolidation decision;fixed replenishment up to level

摘要:依托一个由供应商、批发商与零售商构成的三级供应链结构,以批发商为研究对象,基于价格、质量与履约时间敏感的随机需求,建立生鲜品定价与物流集配联合决策模型。通过模型分析获得批发商补货到达水平的表达式,并基于该表达式推导得到生鲜批发商是否应采用提前补货策略的条件,及生鲜批发商采用提前补货策略与不采用提前补货策略下的最优定价与最优集配时间解析式,由此提出有效求解该模型的算法。数值实验说明生鲜品性质、市场需求与成本环境对产品定价、集配决策及批发商运营收益的影响。
Based on a three-stage supply chain including a supplier,a wholesaler and many retailers,this paper formulates a model to jointly decide the pricing and shipment consolidation time through considering a stochastic demand depended on product’s price,quality and fulfillment time in perspective of a wholesaler.Through analyzing this model,this paper obtains the expression of the replenishment up to level.And based the expression,this paper shows the condition that whether the wholesaler should adopt the strategy of replenishment in advance and all expressions of the optimal price and the optimal shipment consolidation time when the wholesaler adopts the strategy of replenishment in advance and does not adopt the strategy of replenishment in advance.Then,an efficient algorithm to solve the model is proposed based on above conclusions.And this paper conducts lots of numerical experiments to display how the corrosion characteristics of fresh product,the market demand and the cost environment impact the product’s price,shipment consolidation time and revenue of the wholesaler.

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