文献类型：期刊文献

英文题名：Does awe facilitate conformity in tourism consumption? Evidence from China

作者：Yang, Yan[1];Hu, Jing[2];Jing, FengJie[3]

机构：[1]East China Univ Sci & Technol, Sch Sports Sci & Engn, Shanghai, Peoples R China;[2]Shandong Normal Univ, Sch Econ, 88 East Wenhua Rd, Jinan 250014, Shandong, Peoples R China;[3]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China

年份：2024

卷号：44

期号：5-6

起止页码：437

外文期刊名：SERVICE INDUSTRIES JOURNAL

收录：;WOS:【SSCI(收录号:WOS:000731847500001)】；

基金：This work was supported by the National Natural Science Foundation of China [grant number 71772064].

语种：英文

外文关键词：Awe; conformity; emotion; social connectedness; tourism consumption; majority-endorsed

摘要：Although conformity is frequently used to increase the appeal of popular tourism products, research on the drivers of tourist conformity is limited. Using laboratory experiments conducted in China, we demonstrate that the emotion of awe, which is often experienced while traveling but seldom investigated in the tourism literature, may have a novel influence on tourist conformity that has been overlooked so far. We conducted three studies using different manipulation methods and tourism purchase scenarios to provide convergent evidence that participants who experience awe (vs. neutral states) prefer majority-endorsed tourism-related products over minority-endorsed ones. Moreover, the effect of awe on conformity is partly mediated by social connectedness. Our findings shed light on the emotional determinants of tourist conformity, enrich research on the consequences of awe, and have useful managerial implications for tourism practices in terms of guiding consumer conformity by managing tourists' emotional experiences.