文献类型：期刊文献

英文题名：When do sellers bifurcate from Electronic Multisided Platforms? the effects of customer demand, competitive intensity, and service differentiation

作者：Chen, Jin[1]; Chen, Jing Elaine[2,3]; Goh, Khim-Yong[3]; Xu, Yunjie Calvin[4]; Tan, Bernard C.Y.[3]

机构：[1] School of Business, East China University of Science and Technology, No. 130 Meilong Road, Shanghai, China; [2] School of Economics and Management, Beihang University, 37 Xueyuan Road, Beijing, China; [3] Department of Information Systems, School of Computing, National University of Singapore, Computing 2, 15 Computing Drive, Singapore, Singapore; [4] Department of Information Management and Information Systems, School of Management, Fudan University, No. 670 Guoding Road, Shanghai, China

年份：2015

卷号：51

期号：8

起止页码：972

外文期刊名：Information and Management

收录：EI(收录号：20145300384956)

语种：英文

外文关键词：Banks (bodies of water) - Bifurcation (mathematics)

摘要：In today's e-market, many sellers on Electronic Multisided Platforms (EMPs) conduct channel bifurcation, i.e., starting their proprietary websites while maintaining presences on EMPs. This study explores the antecedents of the timing that a seller bifurcates from EMPs. We hypothesize that a seller's customer demand has a U-shaped effect on its EMP membership duration before bifurcation, while competitive intensity has an inverted U-shaped effect. Service differentiation has a negative effect and further dampens the curvilinear effects of customer demand and competitive intensity. Using the data of 422 booksellers on Taobao.com and the accelerated failure time duration model, we found substantial support for our hypotheses.