文献类型：期刊文献

英文题名：The optimization of pricing strategy for the wind power equipment aftermarket service

作者：Kong, Lingcheng[1];Liang, Ling[2];Xu, Jianhong[1];Zhang, Weisi[3];Zhu, Weijun[3]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China;[2]Shanghai Univ Int Business & Econ, Tourism & Event Management Sch, Shanghai, Peoples R China;[3]Shanghai Univ Finance & Econ, Coll Business, Shanghai, Peoples R China

年份：2019

卷号：119

期号：3

起止页码：521

外文期刊名：INDUSTRIAL MANAGEMENT & DATA SYSTEMS

收录：;EI(收录号：20184406025827);WOS:【SSCI(收录号:WOS:000462789200004)，SCI-EXPANDED(收录号:WOS:000462789200004)】；

基金：The work was supported by National Social Science Fund of China (Grant No. 15ZDB161).

语种：英文

外文关键词：Pricing strategy; Channel effort level; Wind turbine aftermarket service

摘要：Purpose Although the wind power industry has been booming in China during the last decade, the development of wind turbine aftermarket service is still lagging behind, which seriously affects the operational efficiency of wind farms. If wind turbine manufacturers get involved in the aftermarket, the service pricing policy will impact the profits of both the manufacturer and the wind farm. Therefore, it is necessary to discuss an optimal service pricing strategy in the wind turbine aftermarket and design a method to improve electricity generation efficiency through service contract design. The paper aims to discuss these issues. Design/methodology/approach In order to decide the maintenance quantity and channel effort level, the authors design a normal Stackelberg game and an efficiency value-added revenue-sharing contract and discuss two kinds of revenue increment sharing models under situations, in which the supply chain's leaders are the wind farm and the wind turbine manufacturer, respectively. Findings The results show that in either case, there exist optimal power generation revenue-sharing ratios that can maximize profit. At the same time, the authors outline an optimal service pricing policy, maintenance demand policy and channel service effort-level policy. The results summarize the influences of wind aftermarket services on wind farms' and wind turbine manufacturers' profit, which provides managerial insights into the process of manufacturing servitization. Originality/value Taking the power generation increment revenue as the profit increment function, the authors discuss the influence of service price on the profit increment of the wind farm and the wind turbine manufacturer and also consider the influence of service price on the wind farms maintenance quantity and wind turbine manufacturers channel effort level.