文献类型：期刊文献

英文题名：Research on attitude accessibility in product design evaluation: Cognitive features and memory network

作者：Li, Tengye[1]; Cheng, Jianxin[1]; Xiong, Tao[1]; Ye, Junnan[1]; Zhang, Ziheng[1]

机构：[1] School of Art Design and Media, East China University of Science and Technology, M.BOX 286 NO. 130, Meilong Road, Xuhui District, Shanghai, 200237, China

年份：2018

卷号：585

起止页码：443

外文期刊名：Advances in Intelligent Systems and Computing

收录：EI(收录号：20172703888447)

语种：英文

外文关键词：Semantics - Human reaction time

摘要：As a crucial index in product design evaluation, users’ attitude, together with cognitive features, constitutes the memory network, which would further influence on users’ decisions and behaviors. In the features cognition of products, the central traits, formed based on the different speeds of various kinds of cognitions extracted from memories, are of higher attitude accessibility and have more effects upon attitude due to shorter structural distance. In the existing evaluation systems, there are relatively fewer research on the users’ attitude and its accessibility. Adopted different perceptual evaluation features, this research combines the reaction time of cognition and evaluation strength to build the cognition-attitude structure (memory network), and further analysis the attitude accessibility of various cognitive features and their influences on users. Meanwhile, semantic selections in product modeling design are supported through the assessments of design elements in diverse shapes and comparisons among attitude accessibility differences caused by distinct cognitive features. ? Springer International Publishing AG 2018.