文献类型：期刊文献

英文题名：Chinese consumer's decision-making in purchasing green cars

作者：Wang, Ying[1]; Li, Ying[1]

机构：[1] Business School, East China University of Science and Technology, Shanghai, China

年份：2010

外文期刊名：2010 International Conference on Management and Service Science, MASS 2010

收录：EI(收录号：20104813439058)

语种：英文

外文关键词：Automotive industry - Consumer protection

摘要：Under the pressure of the environmental protection and energies, the automobile industry tries to seek new opportunities-green cars. We tested the model based on the theoretical research and other factors, and predicted Chinese consumer green car use by using structural equation modeling to analyze the data collected through the questionnaire. We also had a discussion about the analysis results. ? 2010 IEEE.