文献类型：期刊文献

英文题名：Antecedents of consumers' intention to revisit an online group-buying website: A transaction cost perspective

作者：Che, Tong[1];Peng, Zeyu[2,3];Lim, Kai Hin[4];Hua, Zhongsheng[5]

机构：[1]Univ Sci & Technol China, Sch Management, Hefei 230026, Peoples R China;[2]E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China;[3]E China Univ Sci & Technol, Res Ctr Virtual Business, Shanghai 200237, Peoples R China;[4]City Univ Hong Kong, Dept Informat Syst, Hong Kong, Hong Kong, Peoples R China;[5]Zhejiang Univ, Sch Management, Hangzhou 310003, Zhejiang, Peoples R China

年份：2015

卷号：52

期号：5

起止页码：588

外文期刊名：INFORMATION & MANAGEMENT

收录：;EI(收录号：20153101087785);WOS:【SSCI(收录号:WOS:000356744700005)，SCI-EXPANDED(收录号:WOS:000356744700005)】；

基金：This study was sponsored by Shanghai Pujiang Program (13PJC024), the National Science Foundation of China Grant (Grant No. 71201058, 71090401, 71320107004, 71431004).

语种：英文

外文关键词：Online group-buying; Revisit intention; Transaction cost; Visiting channel

摘要：Consumers' revisit is essential for online group-buying (OGB) websites to enhance financial and non-financial outcomes. From the perspective of transaction cost economics (TCE), this study identifies three context-specific TCE factors, i.e., unpredictability, trust, and personalization specificity, that can directly affect consumer revisit intention. Moreover, the proposed direct effects are arguably contingent upon the type of consumers (from direct versus indirect visiting channels). Our research model is empirically validated via an online survey. The results support the hypotheses that unpredictability and trust significantly influence consumers' revisit intentions. In addition, the results indicate that the visiting channel moderates the effects of the transaction cost factors. Specifically, unpredictability has stronger negative effects on revisit intention for indirect visitors, while the positive effects of personalization and trust are stronger for direct visitors. (C) 2015 Elsevier B.V. All rights reserved.