文献类型：会议论文

英文题名：Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering

作者：Guo, Yongyan[1];Yang, Minggang[1];Zhou, Meiyu[1]

机构：[1]East China Univ Sci & Technol, Shanghai, Peoples R China

会议论文集：8th International Conference on Applied Human Factors and Ergonomics (AHFE) / International Conference on Affective and Pleasurable Design

会议日期：JUL 17-21, 2017

会议地点：Los Angeles, CA

语种：英文

外文关键词：Aging; Health products; Kansei engineering; Persuasive semantic

摘要：The hypothesis of this study is that kansei design can improve the user's willingness to use the product, that is the persuasive semantics. In order to improve the health of aging society, the kansei design of healthy products is studied for older adults with Kansei engineering method. The correlation of the elder's kansei needs and semantic of product is established. This method includes morphological decomposition of products' kansei factors, the SD semantic scale test, data analyzed with Spss, and establishing the persuasive semantic space of perceptual evaluation of users. The research finding can be used in the process of product development to persuade users to want to use the product.