文献类型：期刊文献

中文题名：考虑研发努力与营销投入的绿色供应链协调

英文题名：Green Supply Chain Coordination Considering R&D Efforts and Marketing Investment

作者：楼高翔[1];裘银浩[1];夏海洋[1]

机构：[1]华东理工大学商学院,上海200237

年份：2020

卷号：25

期号：4

起止页码：131

中文期刊名：工业工程与管理

外文期刊名：Industrial Engineering and Management

收录：CSTPCD;;北大核心:【北大核心2017】；CSSCI:【CSSCI_E2019_2020】；

基金：国家自然科学基金项目(71573087,71473085,71972070)。

语种：中文

中文关键词：绿色供应链;绿色营销;研发投入;激励契约

外文关键词：green supply chain;green marketing;R&D investment;incentive contracts

摘要：研究了由单一供应商和单一制造商构成的二级供应链在不同领导者情景下的绿色研发努力和绿色营销投入决策,以及通过成本分担契约激励供应链伙伴建立绿色创新的协调决策模型,并通过数值模拟进行验证分析。研究结果表明:某一企业的绿色创新单位成本系数过大会降低供应链所有成员的绿色投入,进一步引起产品总绿色度的下降;当消费者的绿色偏好较低时,即使绿色研发的单位投资成本系数较小,制造商也倾向于增加绿色营销投入;成本分摊合同虽然能够提高产品总绿色度,但是在制造商主导下可能降低制造商的绿色研发投入。
By establishing the Stackelberg game model to study the secondary supply chain composed of a single supplier and a single manufacturer leader in different scenarios of green R&D efforts and the green marketing investment decision-making,as well as a decision-making model where an enterprise established the cost sharing contract to encourage each other to make green innovation production.The results are validated by numerical simulation analysis.It is concluded that:The excessive unit cost factor of a certain enterprise’s green innovation reduces the green input of all members of the supply chain,leading to the further decline of greenness of product;when consumers have low green preferences,the manufacturer tends to increase green marketing input even if the unit investment cost factor of green R&D is small;although the cost sharing contract can improve the total greenness of product,it may reduce the green R&D investment of manufacturer under the guidance of manufacturer.