文献类型：期刊文献

中文题名：高考改革视野下地方本科高校招生宣传的理性思考

英文题名：Rational Thinking on Enrollment Promotion of Local Undergraduate Universities from the Perspective of College Entrance Examination Reform

作者：蒋岩岩[1];蒋士成[2]

机构：[1]上海应用技术大学,上海200234;[2]华东理工大学,上海200234

年份：2019

卷号：38

期号：4

起止页码：13

中文期刊名：黑龙江教育学院学报

外文期刊名：Journal of Heilongjiang College of Education

收录：国家哲学社会科学学术期刊数据库

基金：国家自然科学基金课题"研发公共服务外包的激励与控制研究:基于不完全合同与控制权分配的视角"(71473084);2018年度上海市高教学会课题"新高考改革对应用型高校人才培养绩效的影响与对策研究"(GJEL1841)

语种：中文

中文关键词：高考改革;招生宣传;地方本科高校

外文关键词：college entrance examination reform;enrollment promotion;local undergraduate universities

摘要：新一轮高考改革为高校招生工作带来新的挑战,地方本科高校须顺应改革趋势,走特色高校发展之路,以足够的特色与实力吸引合适的考生报考。招生宣传是招生工作中的重要一环,针对地方本科高校所处的新环境,结合学校长远发展需要,从夯实招生宣传的基础、打造专业化招生宣传队伍、创新"互联网+"时代招生宣传方式、注重招生宣传实效绩效评价四个方面为招生宣传助力,为高考改革形势下地方本科高校招生提供新思路。
A new round of college entrance examination reform has brought new challenges to college enrollment. Local undergraduate colleges and universities should follow the trend of reform, choose the road of characteristic development, and attract suitable candidates of college entrance examination with sufficient characteristics and strength. Enrollment publicity is an important part of enrollment. In view of the new environment of local undergraduate universities and the long-term development needs of the school, this article aims to contribute to enrollment promotion by consolidating the enrollment publicity basis, creating a professional recruitment team, innovating the enrollment publicity mode in the "Internet plus" era, and focusing on enrollment publicity effectiveness performance evaluation, providing new ideas for the enrollment of local undergraduate colleges and universities with the trend of the national college entrance examination reform.