文献类型：期刊文献

英文题名：NETWORK CENTRALITY IN A VIRTUAL BRAND COMMUNITY: EXPLORING AN ANTECEDENT AND SOME CONSEQUENCES

作者：Yan, Bing-Sheng[1];Jing, Feng-Jie[2];Yang, Yan[2];Wang, Xing-Dong[3]

机构：[1]Huazhong Univ Sci & Technol, Sch Management, Wuhan, Peoples R China;[2]E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China;[3]Jiangxi Agr Univ, Sch Finance & Management, Nanchang, Peoples R China

年份：2014

卷号：42

期号：4

起止页码：571

外文期刊名：SOCIAL BEHAVIOR AND PERSONALITY

收录：;WOS:【SSCI(收录号:WOS:000335894300005)】；

语种：英文

外文关键词：citizenship behavior; network centrality; psychological ownership; social enhancement motivation; virtual brand community

摘要：We investigated an antecedent and consequences of network centrality in a virtual brand community from the perspective of the motivation of social enhancement. The research model was proposed and tested using structural equation modeling. The results showed that the motivation of social enhancement can promote both degree and betweenness centrality. As the members' degree and betweenness centrality increase, the psychological ownership they feel toward the community becomes stronger, thereby increasing the likelihood that the members will engage in virtual brand community citizenship behavior. The theoretical and practical implications of the findings are discussed.