文献类型：期刊文献

中文题名：3D打印技术推动中小动漫企业创新发展模式研究

英文题名：RESEARCH ON INNOVATION DEVELOPMENT PATTERNS OF 3D PRINTING TECHNOLOGY IN PROMOTING SMALL AND MEDIUM ANIMATION ENTERPRISES

作者：龙腾腾[1];蒋正清[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2015

卷号：28

期号：1

起止页码：71

中文期刊名：设计

外文期刊名：Design

基金：上海市浦江人才计划资助项目(项目编号:C-6203-12-007);华东理工大学教育教学改革立项建设项目(批准号:校教2014-18号);华东理工大学艺术设计与传媒学院探索基金项目研究成果之一

语种：中文

中文关键词：动漫企业;3D打印;发展模式

外文关键词：Animation enterprise 3D printing technology Development patterns

摘要：文化创意产业已上升至国家战略层面,动漫产业是文化创意产业的一个重要分支。然而国内原创动漫企业的发展存在盈利能力弱、远离消费者、在整个动漫产业链中处于被动地位的问题。本文从微观层面分析了造成这种局面的具体原因是发展模式单一,并初步探索了3D打印技术对有效推动中小动漫企业创新发展模式的作用。
Cultural and creative industries have risen to the national strategy level, and the animation industry has become an important branch of cultural and creative industries. However, there are many defects in the development of domestic original animation business; such as weak profitability, far from the consumers, being in a passive position in the animation industry chain. From the micro-level the paper finds that the specific reason for this situation is that the development patterns is single, and explores the relation between 3D printing technology and promoting the small and medium enterprises to innovate development patterns.