文献类型：期刊文献

英文题名：The impact of revenue sharing contracts on a retailer's shelf-space and pricing decisions

作者：Wang, Hexin[1]; Chi, Chunjie[2]

机构：[1] School of Economics and Management, Beijing University of Aeronautics and Astronautics, Beijing, China; [2] School of Business, East China University of Science and Technology, Beijing, China

年份：2009

外文期刊名：Proceedings - International Conference on Management and Service Science, MASS 2009

收录：EI(收录号：20100212630369)

语种：英文

外文关键词：Sales - Supply chains - Costs - Manufacture

摘要：It is well known that retailers can often increase product sales by offering a price discount or allocating more shelf or display space. The retailer's shelf-space and pricing decisions affect not only the retailer's profitability but also the manufacturer's profitability. This research studies how a manufacturer can use revenue sharing contracts to influence the retailer's shelf-space and pricing decisions. We model a two-echelon supply chain with a manufacturer supplying a certain product to a retailer facing demand that depends on both the price of the product and the shelf space allocated. Under a wholesale-price-only contract, the retailer's shelf-space allocation and pricing decisions and their impact on the manufacturer's decision and the supply chain efficiency are addressed as a benchmark. We then consider the case where the manufacturer replenishes the retailer's shelf under a revenue sharing contract. It is shown that a properly designed revenue sharing contract can increase the profit of the manufacture, comparing to the benchmark case. We further explore whether such a supply contract can coordinate the supply chain. ?2009 IEEE.