文献类型：期刊文献

中文题名：电子商务概论课程教学改革策略研究

英文题名：Research on Teaching Reform Strategies of Introduction to E-Commerce

作者：李英[1];胡海波[1];陈晋[2]

机构：[1]华东理工大学商学院,上海200237;[2]宁波诺丁汉大学诺丁汉大学商学院(中国),浙江宁波315100

年份：2018

卷号：35

期号：5

起止页码：48

中文期刊名：化工高等教育

外文期刊名：Higher Education in Chemical Engineering

收录：国家哲学社会科学学术期刊数据库

基金：上海市精品课程建设项目"电子商务概论"

语种：中文

中文关键词：电子商务;实验教学;创新创业

外文关键词：E-Commerce;Experimental teaching;Innovation and entrepreneurship

摘要：电子商务概论课程是很多高校经管类专业学生的必修课程。本文从电子商务概论课程的教学现状出发,分析了教学中面临的主要挑战,提出了"强化实验实践、开展创新创业竞赛"的教学改革策略,建立了电子商务概论课程的实验实践教学模式和内容体系。
The course of Introduction to E-Commerce is a compulsory course for college students majoring in economics and management. In this paper, starting from the current teaching practices of Introduction to E-Commerce course, we analyzed the main challenges in teaching, proposed a teaching reform strategy by strengthening experiments and practices and carrying out innovation and entrepreneurship competitions, and established the teaching methodology of experiments and practices and content system for the course of Introduction to E-Commerce.