文献类型：期刊文献

中文题名：国家电子商务示范城市建设对企业绿色技术创新的影响及机制研究

英文题名：The Influence and Mechanism of the National E-commerce Demonstration City on Green Technological Innovation of Enterprises

作者：金环[1];于立宏[1];魏佳丽[1]

机构：[1]华东理工大学商学院,上海200237

年份：2022

卷号：39

期号：10

起止页码：81

中文期刊名：科技进步与对策

外文期刊名：Science & Technology Progress and Policy

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI2021_2022】；

基金：国家自然科学基金面上项目(71773029)。

语种：中文

中文关键词：国家电子商务示范城市;电子商务;绿色技术创新;交易成本;双重差分模型

外文关键词：National E-commerce Demonstration Cities;E-commerce;Green Technology Innovation;Transaction Cost;Difference-in-differences Model

摘要：在中国经济进入绿色高质量发展的新阶段,促进企业绿色技术创新是关键。众多考察绿色技术创新的制度安排中,鲜见从宏观电子商务发展视角考察其对微观企业绿色技术创新的影响。选择2009—2019年沪深A股上市公司数据,利用渐进性双重差分法实证检验国家电子商务示范城市建设对企业绿色技术创新的作用机制。结果发现,电商示范城市建设这一信息化冲击能够显著降低试点地区企业内部管理性交易成本和外部市场性交易成本,促进企业绿色技术创新。异质性检验发现,电子商务普及与应用对信息化水平较高的地区和非资源型城市,以及民营企业绿色技术创新的作用更显著。进一步分析发现,电子商务对服务业交易成本的节约效应大于制造业,对外部交易成本的节约效应大于内部管控成本。
Green technology innovation is considered to be one of the effective ways to transform the economic development mode and achieve sustainable development.Regarding how to realize green technology innovation,existing studies mainly focus on environmental regulation,leaving the green development of enterprises from the perspective of internet and commerce rarely untouched.Nowadays,the digital economy is becoming a leading force driving innovation and transformation.Digital technologies represented by big data and artificial intelligence have changed innovation factors and reduced cost of enterprises transactions.Therefore,this study aims to deeply investigate the influence and underlying mechanism of the development of Internet and e-commerce on enterprise green technology innovation.The information impact brought by the construction of national e-commerce demonstration cities provides a unique research perspective and opportunity for the above research.In order to give full play to the role of e-commerce in optimizing resource allocation,reducing energy consumption,and developing green economy,the government has carried out the pilot construction of e-commerce demonstration cities in 70 cities across China.In this paper,we take the construction of e-commerce demonstration cities as an exogenous policy shock,select the panel data of Chinese A-share listed companies in Shanghai and Shenzhen from 2009 to 2019,and construct a difference-in-differences model to empirically test the impact and mechanism of urban e-commerce development on green technological innovation of micro enterprises.It is found that the construction of national e-commerce demonstration cities significantly improves the green technology innovation of enterprises in the pilot areas,and the conclusion still holds after a series of robustness tests.However,in the long run,the innovation-driving effect of the policy shows a diminishing marginal contribution.Heterogeneity analysis shows that the pilot policy significantly promotes green technology innovation of enterprises in non-resource-based cities and areas with higher informatization,and has insignificant effects on resource-based cities and areas with low informatization.Meanwhile,the application of e-commerce has a greater impact on private enterprises'green technology innovation compared to state-owned enterprises.The mechanism test found that the e-commerce mainly promotes enterprises'green technological innovation by reducing their external transaction costs and internal control costs.In addition,compared with the manufacturing industry,the saving effect of commerce on transaction costs in the service industry is more obvious,and the saving effect on external transaction costs is greater than that on internal control costs.This paper has marginal contributions in the following aspects.Firstly,in terms of research content,taking the construction of national e-commerce demonstration cities as an exogenous policy shock,which not only can avoid the endogeneity problems caused by measurement errors and reverse causality,but also can expand the existing relevant research perspectives.Secondly,in terms of theoretical framework,this paper integrates transaction cost theory,bilateral market theory,and research results in the field of enterprise green technology innovation,which not only enriches the theoretical analysis of informatization and transaction cost,but also provides a new way of green technology innovation research.Thirdly,we further subdivide the total transaction cost into internal control cost and external market transaction cost,and separately explores the strength and direction of the transaction cost of different types of enterprises in influencing the process of green technological innovation,which provides useful policy insights for the in-depth promotion of pilot policy of e-commerce demonstration cities.There are two aspects waiting for further improvement.On the one hand,there may be bias in the selection of listed companies as the research sample.Although the matching method is used in the robustness test to minimize the interference of selection bias,there are still many differences between listed companies and non-listed companies,both in terms of total number and scale,and further analysis and verification can be considered in the future using a more abundant large sample database.On the other hand,this paper only considers the impact of e-commerce development on enterprises'green technological innovation,without examining in depth whether enterprises can realize their transformation and upgrading after improving their green innovation capability,especially the green transformation and upgrading of polluting enterprises,which is the key to achieve green economic development at this stage.Therefore,in the future,the impact of Internet and commerce development on the green transformation and upgrading of manufacturing enterprises can be further examined,as well as whether they can improve the green innovation ability of heavily polluting enterprises or promote their green transformation.