文献类型：期刊文献

中文题名：在线品牌社群中的泛家意识以及前因和后效研究

英文题名：Antecedents and Effects of Extensive Familism Consciousness in Online Brand Community

作者：赵建彬[1,2];景奉杰[3]

机构：[1]华中科技大学管理学院,武汉430074;[2]东华理工大学经济与管理学院,南昌330013;[3]华东理工大学商学院,上海200237

年份：2015

卷号：27

期号：12

起止页码：88

中文期刊名：管理评论

外文期刊名：Management Review

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI2014_2016】；

基金：国家自然科学基金项目(71272124);教育部人文社科青年基金项目(15YJC630078)

语种：中文

中文关键词：社群成员互动;网络中心性;泛家意识;品牌社群质量;忠诚

外文关键词：community members interaction; network centrality; extensive familism consciousness; brand community quality; loyalty;

摘要：根据中国家文化的思想对相关文献进行分析,社群成员对在线品牌社群会产生泛家意识,该意识包含安全感和情感归属两项内容。以手机品牌社群为研究对象,采用结构方程方法研究泛家意识的影响因素和对忠诚行为的影响作用。研究结果表明:社群成员互动对泛家意识的安全感有积极影响,但对情感归属的影响不显著;网络中心性、系统质量、信息质量分别对安全感和情感归属有积极影响;社群成员的泛家意识对社群的忠诚水平有积极影响。
According to the idea of China＇s family culture and analysis of relevant literature,community members will produce extensive familism consciousness in online brand community,and the consciousness consists of two parts：sense of security and emotional belonging.Using mobile phone brand community for the study,and employing the method of structural equation modeling,this research explores antecedents and consequences of extensive familism consciousness.The results show that interaction between community members have a positive impact on sense of security,but the impact on emotional belonging is not significant; network centrality,system quality and information quality have a positive impact on sense of security and emotional belonging respectively; extensive familism consciousness has a positive impact on the level of loyalty to the community.