文献类型：期刊文献

英文题名：Competitive strategies for differentiated services of power trading platforms under the situation of release of electricity selling market

作者：Kong, Lingcheng[1];Lu, Kaiyu[1];Xie, Jiqing[2];Zhu, Zhenning[3]

机构：[1]East China Univ Sci & Technol, Business Sch, Shanghai 200237, Peoples R China;[2]Shanghai Univ Finance & Econ, Coll Business, Shanghai 200433, Peoples R China;[3]Zhejiang Univ Technol, Sch Econ, Hangzhou 310014, Peoples R China

年份：2025

卷号：203

外文期刊名：COMPUTERS & INDUSTRIAL ENGINEERING

收录：;EI(收录号：20250917978820);WOS:【SCI-EXPANDED(收录号:WOS:001437656000001)】；

基金：The work was supported by the National Natural Science Foundation of China (72073044, 72003176) , the Key Project of the National Social Science Foundation of China (20AJY008) .

语种：英文

外文关键词：Power trading platform; Service quality differences; Service charge; Market structure; Competitive strategy

摘要：With the gradual liberalization of the electricity selling market in China, an increasing number of power trading entities have emerged. Competition in the electricity selling market is highlighted, and introducing new challenges related to price bidding has become a new problem in power marketization. Following the latest reforms in the electricity selling market, an increasing number of power trading platforms have appeared in the electricity selling market, and the differentiated competition of service quality has become an essential means for these platforms to obtain users. Therefore, this paper studies the decision-making for service competition among power trading platforms under different power market structures such as monopoly, oligopoly and competitive market, and explores the optimal differentiation strategy for power trading platforms. The results show that: (1) Under different electricity selling market structures, the service quality level and service charge formation of the power trading platforms are related to the service input coefficient of the platform, and the changing relationship between these variables is also significantly affected by the market concentration degree in the competitive market; (2) The profit of the power trading platform is closely related to the level of its service quality, showing notable variations across different market structures; (3) Platform service charges are also related to the degree of differentiation of service quality and the degree of mismatch of users' service expectations under the competition of platforms. Platforms offering high-quality services are more sensitive to changes in service quality differentiation compared to those offering lower quality services. This study can not only enrich the power market competition theory and provide theoretical reference for the competitive decision-making of power trading platform, but also provide theoretical guidance for developing high-end competition in the electricity selling market in the process of China's electricity selling market reform.