文献类型：期刊文献

英文题名：Individualism/collectivism and charitable donations: An empirical analysis at the national, regional, and personal levels

作者：Cui, Yan[1,3];Jiang, Zhi-Qiang[1,3];Wang, Li[2,3];Zhou, Wei-Xing[1,3]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China;[2]East China Univ Sci & Technol, Sch Int Elite Engn, Shanghai 200237, Peoples R China;[3]East China Univ Sci & Technol, Res Ctr Econophys, Shanghai 200237, Peoples R China

年份：2025

卷号：10

期号：2

起止页码：175

外文期刊名：JOURNAL OF MANAGEMENT SCIENCE AND ENGINEERING

收录：WOS:【ESCI(收录号:WOS:001489750400001)】；

基金：This work was partly supported by the National Natural Science Foundation of China (72171084 and 91746108) .

语种：英文

外文关键词：Individualism/collectivism; Charitable donations; Uniqueness of nickname; Reputation; In-group favoritism

摘要：Online donation platforms are instrumental in facilitating individual charitable giving by leveraging the confluence of financial technology and mobile social networks. Despite the impact of these technological advancements, the role of culture in shaping the motivations and behaviors of donors remains an open area for exploration. By analyzing three different datasets, we elucidate the relationship between individualism/collectivism and charitable donations at the national, regional, and personal levels. A remarkable U-shaped pattern is revealed between individualism/collectivism and charitable donations. It is also found that the personal reputation strengthens the positive effect of individualism/collectivism on the donation amount, with a notably stronger influence on individualists than on collectivists. Furthermore, collectivists prefer to allocate donations to acquaintances, whereas individualists tend to direct their contributions towards strangers. Our results not only provide an understanding of the psychological and social mechanisms that underlie cultural influences on charitable giving but also highlight the importance of considering cultural contexts when designing strategies to encourage and enhance charitable donations. (c) 2024 China Science Publishing & Media Ltd. Publishing Services by Elsevier B.V. on behalf of KeAi Communications Co. Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).