文献类型：期刊文献

中文题名：产品附加纪念对消费者持续满意的影响--基于享乐适应视角

英文题名：Impacts of Different Additional Memorial of Product on Consumers' Sustained Satisfaction——From the Hedonic Adaptation Perspective

作者：杨艳[1];景奉杰[2];余樱[3];陈娟娟[2]

机构：[1]华东理工大学体育科学与工程学院,上海200237;[2]华东理工大学商学院,上海200237;[3]华中农业大学经济管理学院,武汉430070

年份：2016

卷号：30

期号：2

起止页码：134

中文期刊名：软科学

外文期刊名：Soft Science

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI2014_2016】；

基金：国家自然科学基金项目(71272124、71302160);华东理工大学中央高校基本科研业务费研究专项项目(222201422009)

语种：中文

中文关键词：附加纪念;享乐适应;持续满意;顾客参与度

外文关键词：additional memorial; hedonic adaptation; sustained satisfaction; customer participation

摘要：从享乐适应的视角出发,采取实验法研究了不同附加纪念类型(附加公共纪念和附加个人纪念)对产品持续满意度的影响。研究发现:与附加公共纪念的产品相比,附加个人纪念的产品的消费者享乐适应速度更慢,消费者持续满意水平也更高,并且产品附加纪念通过享乐适应影响消费者持续满意度,而顾客参与程度显著调节附加纪念对享乐适应的作用。
This paper examines the impacts of additional memory attaching to products on consumers＇ sustained satisfaction based on the hedonic adaptation theory. The results show that private additional memorial product could enhance higher consumer sustained satisfaction as well as lower hedonic adaption comparing to public memorial product,and the hedonic adaption plays a significant mediate role between the relationship between additional memory and sustained satisfaction. In addition,customer participation moderates the relationship between additional memory and sustained satisfaction.