文献类型：期刊文献

英文题名：Research and Practice of Brand Design Method of Local Specialty Products in Developing Regions Under the Concept of Service Design

作者：Ding, Wei[1]; Li, Xiaolin[1]; Ye, Junnan[1]

机构：[1] East China University of Science and Technology, NO.130 Meilong Road, Xuhui District, Shanghai, 200237, China

年份：2020

卷号：1209 AISC

起止页码：244

外文期刊名：Advances in Intelligent Systems and Computing

收录：EI(收录号：20203008962372)

语种：英文

外文关键词：Industrial economics

摘要：In recent years, with the rapid development of Chinas economy, cultural and creative industries have gradually become an important part of the economic growth of Chinas developing regions. Many enterprises in developing regions urgently need to transform and upgrade from OEM, ODM to OBM, also systematic brand design and transformation strategies. The effective excavation and utilization of the rich characteristic cultural resources in the developing areas will further promote the local economic growth and improve peoples quality of life. Service design, as a system design to coordinate the relationship among people, things, behaviors, environment and society, can help the developing regions to find their social and cultural values. This paper will take Songxi County, Fujian Province, China as an example, through analyzing the problems and bottlenecks in the development of local industries and enterprises, mining local cultural resources, understanding the needs of local residents, using the method of service design to explore and practice the design method of regional characteristic product brand system, constructing the "Integration-Connection-Transformation Mode" of regional characteristic product brand, and achieving the two-way circulation of resources between developing and developed regions through design can realize the redesign and brand innovation of local characteristic cultural products, and ultimately promote economic growth and cultural communication. This research is an effective practice and exploration for the service design method to enhance the regional product brand design, which will play a demonstration role in disseminating regional culture, boosting the developing regions economy and promoting social innovation. ? 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.