文献类型：会议论文

英文题名：Cultural Recoding of the Movie Mulan from the Cross-cultural Perspective

作者：Fu, Tingting[1];Wei, Ziyan[2];Jia, Hui[1]

机构：[1]East China Univ Sci & Technol, Sch Foreign Languages, Shanghai, Peoples R China;[2]East China Univ Sci & Technol, Sch Chem Engn, Shanghai, Peoples R China

会议论文集：International Conference on Big Data Engineering and Education (BDEE)

会议日期：AUG 12-14, 2021

会议地点：Guiyang, PEOPLES R CHINA

语种：英文

外文关键词：cross-cultural communication; clan; feminism; individual heroism; Chinese elements

摘要：This article analyzes the Disney movie Mulan as a typical case of cross-cultural communication. The sentiment analysis of the movie Mulan's review on the Rotten Tomatoes website, an influential movie-review aggregation site, has been conducted through Python coding technology. The analysis results show that nearly 86.5% of movie reviews are positive. It is found Mulan has been highly accepted by Western audiences and maintained a positive image in Western countries. One of the reasons is that the film has a large amount of traditional Chinese cultural elements, satisfying the world's curiosity and expectations of Eastern civilization; another reason is that the film integrates the mainstream Western values such as free and independent feminist ideas and personal heroism, catering to the tastes of movie audiences. This research offers a new perspective that focuses on the audiences' response and explores the common issues of cross-cultural communication in the new era of multicultural collision.