文献类型：期刊文献

英文题名：Order matters: Breaking cognitive lock-in through occasional preferential use of a rival app

作者：Li, Jia[1];Lu, Ying[1];Peng, Zeyu[1];Ma, Ling[1];Liu, Xuan[1]

机构：[1]East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China

年份：2023

卷号：60

期号：3

外文期刊名：INFORMATION & MANAGEMENT

收录：;EI(收录号：20230713582271);WOS:【SSCI(收录号:WOS:000936688000001)，SCI-EXPANDED(收录号:WOS:000936688000001)】；

基金：This research was supported by the National Natural Science Foundation of China under grants 72271093 and 71971082, and Humanity and Social Science Youth foundation of Ministry of Education of China under grant 18YJC630068.

语种：英文

外文关键词：Competitive systems use; Preferential use; Cognitive lock-in; App ecosystem; Look-ahead propensity score matching

摘要：Although growing attention has been paid to the use of competing technologies, little is known about how oc-casional preferential use of the rival system (OPUR) affects individuals' adoption of the dominant system. In this study, we investigate how OPUR breaks the cognitive lock-in of the dominant system in the app context. The results demonstrate that supplementing OPUR reduces (increases) user access to the dominant (rival) app. In addition, the OPUR effect is more salient for high-demand and female users. Our results demonstrate that OPUR provides a great opportunity for catching-up apps to offset the first-mover advantage of dominant apps.