文献类型：期刊文献

中文题名：需求取向对全民健身消费行为的影响:体验价值、主观幸福多重中介效应

英文题名：Influence of demand orientation on national fitness consumption behavior:Multiple mediating effects of experience value and subjective happiness

作者：施家瑜[1]

机构：[1]华东理工大学体育科学与工程学院,上海200237

年份：2021

卷号：37

期号：4

起止页码：36

中文期刊名：山东体育学院学报

外文期刊名：Journal of Shandong Sport University

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；

基金：教育部人文社会科学研究项目(16YJA890013)。

语种：中文

中文关键词：需求取向;体验价值;主观幸福;消费行为;全民健身消费

外文关键词：demand orientation;experience value;subjective happiness;consumer behavior;national fitness consumption

摘要：为深入探究需求取向对全民健身消费行为的影响机理,以及体验价值与主观幸福在此过程中的多重中介效应,采用文献资料、因子分析、结构方程等方法,构建并检验了需求取向下全民健身消费结构模型。结果表明:需求取向、体验价值、主观幸福分别对全民健身消费行为具有显著的正向作用;体验价值、主观幸福分别在需求取向影响全民健身消费行为的过程中具有多重中介效用。从优化大众消费需求、增强体验价值效果、增进主观幸福感知等层面,提出激发全民健身消费行为的对策与建议,为有效满足民生诉求、形成持续性全民健身消费行为予以理论支撑与实践指导。
In order to explore the mechanism of demand orientation on national fitness consumption behavior,as well as the multiple mediating effects of experience value and subjective happiness in this process,this study uses literature data,factor analysis,structural equations and other methods to construct and test the structural model of demand orientation on national fitness consumption behavior.The results show that demand orientation,experience value,and subjective happiness respectively have significant positive effects on national fitness consumption behavior;experience value and subjective happiness respectively have multiple mediating effects in the process of demand orientation affecting national fitness consumption behavior.In view of this,this research proposes countermeasures and suggestions to stimulate national fitness consumption behavior from the aspects of optimizing public consumption demand,enhancing experience value effects,and enhancing subjective happiness perception,so as to provide theoretical support and practical guidance for effectively satisfying people’s livelihood demands and forming continuous national fitness consumption behaviors.