文献类型：会议论文

英文题名：The Effect of Customer Perceived Service Quality on the Optimal Group-Buying Strategy

作者：Wu, Yifan[1];Zhu, Ling[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

会议论文集：International Conference on Applied Mathematics, Simulation and Modelling (AMSM)

会议日期：MAY 28-29, 2016

会议地点：Beijing, PEOPLES R CHINA

语种：英文

外文关键词：group-buying; perceived service quality; pricing; sales channel

摘要：In this paper, we study the popular group-buying model in which the seller offers discount on the group-buying websites to attract new customers coming to experience its service. This paper analyses seller's pricing decision between only running offline business and joining the group-buying business. We find that when only running offline business, higher perceived service quality will bring more profit for the seller. However, if the seller joins the group-buying website and the perceived service quality is relatively low, seller's profit will decrease with it. If the seller's service quality is higher than the perceived service quality, he will improve his regular price after joining the group-buying website. Moreover, only when the group-buying website scale is relatively big can the seller make more profit by joining the group-buying website.