文献类型：期刊文献

英文题名：Empirical Research on New Retail Servicescape Based on Experience Perspective

作者：Tan, Ruiguang[1]; Liu, Jiayi[2]

机构：[1] School of Art Design and Media, East China University of Science and Technology, M. BOX 286, No. 130, Meilong Road, Xuhui District, Shanghai, 200237, China; [2] College of Fashion and Design, Donghua University, No. 1882, West Yanan Road, Shanghai, 200051, China

年份：2019

卷号：1034

起止页码：138

外文期刊名：Communications in Computer and Information Science

收录：EI(收录号：20193107244158)

语种：英文

外文关键词：Sales

摘要：Verify the impact of each dimension of the new retail servicescape on customer experience, and then propose the optimization strategy of the new retail. Firstly, the existing research results of business servicescapes are extracted. Secondly, the characteristics of new retail servicescapes are integrated. Then, based on physical variables, perceptional variables and social variables, data are obtained through questionnaire survey. The three dimensions all have different degrees of influence on the new retail servicescape, among which physical variables are the most important, followed by perceptional variables and social variables. Based on the research results, it is found that the application of new technology has changed those elements of the servicescape such as the layout, the combination of different business etc. The expansion of virtual servicescapes also changes the role of physical servicescapes in the retail ecology, making the physical retail servicescape more inclined to serve the daily life of the community. In addition to being a fast logistics stronghold, the physical servicescape is also a place to enrich user experience and enhance user stickiness. ? Springer Nature Switzerland AG 2019.