文献类型：期刊文献

中文题名：新形势下多元化招生宣传模式构建研究——以华东理工大学为例

英文题名：Research on Building a Mode of Diversified Enrollment Propaganda under New Situation——A Case Study of ECUST

作者：朱涛[1];李云芳[2];刘卫华[1];范圣法[1];李玉俊[1]

机构：[1]华东理工大学教务处,上海200237;[2]华东理工大学商学院,上海200237

年份：2018

期号：23

起止页码：58

中文期刊名：教育教学论坛

外文期刊名：Education And Teaching Forum

语种：中文

中文关键词：新形势;多元化;招生宣传模式;构建

外文关键词：new situation;diversification;mode of enrollment propaganda;build

摘要：新一轮高考改革启动,2017年浙江和上海作为两个高考改革试点省市,投档模式均发生了改变。在这种新的投档模式下,华东理工大学原有的招生宣传模式需要加强和完善。本文通过对新一轮高考改革的特点介绍,分析了华东理工大学招生宣传面临的新挑战,提出了新形势下多元化招生宣传模式的构建。
In 2017,a new reform of college entrance examination started,as two experimental provinces,Shanghai and Zhejiang＇s mode of casting archives both changed. Under the new mode of casting archives,the old enrollment propaganda mode of ECUST needs to be strengthened and perfected. This paper introduces the characteristics of the new reform of college entrance examination,analyzes the new challenge of ECUST,and gives some proposals on building a mode of diversified enrollment propaganda under the new situation.