文献类型：会议论文

英文题名：Exploring the online-game life cycle stages

作者：Zhu, Ling[1]; Li, Yifan[2]; Zhao, Guanshi[3]

机构：[1] Management School, Fudan University and Business School, East China University of Science and Technology, Shanghai, China; [2] Management School, Fudan University, Shanghai, China; [3] Business School, East China University of Science and Technology, Shanghai, China

会议论文集：Proceedings of the International Conference on E-Business and E-Government, ICEE 2010

语种：英文

外文关键词：Social networking (online)

摘要：Through one-to-one and face-to-face interviews and focus groups, it is found that the life cycle of an online game can be divided into four stages - Trying Stage, Indulging Stage, Retaining Stage, and Leaving Stage - on the basis of how the players like or indulge in as well as how much time and energy the players spend on it. The online-game life cycle contains not only the above typical four stages but also some other exceptional forms. ? 2010 IEEE.